The Objective
To establish Matthew as a trusted thought leader in evidence-based organizational improvement by creating a cohesive brand identity and providing ongoing marketing support to amplify his message across education, nonprofit, and business sectors.
Scope of Work
Brand Development
Logo Design
Ad Creation
Ongoing Marketing Consulting & Design Work
Matthew Courtney
An education researcher, consultant, and speaker dedicated to helping organizations leverage research and data to drive continuous improvement. From classroom teacher to state policy advisor, Matthew empowers leaders across education, nonprofit, and business sectors to make evidence-based decisions that create thriving communities and measurable results.
Brand Development
We crafted a comprehensive brand identity that positions Matthew as an approachable yet authoritative voice in evidence-based improvement. The messaging framework emphasizes his classroom-to-consultant journey and his mission to help leaders use research and data to solve real problems, creating a brand story that resonates across education, nonprofit, and business audiences.
Logo Design
The logo features a clean, professional wordmark that balances academic credibility with accessible consulting expertise. The design is versatile enough to work across speaking engagements, digital platforms, and printed materials while maintaining a modern, trustworthy presence that appeals to organizational decision-makers.
Facebook Ads
We developed and executed a comprehensive Facebook advertising campaign to promote Matthew's E3 Method Seminar for school leaders. The campaign included both eye-catching graphic ads and engaging video ads designed to attract education administrators seeking research-backed improvement strategies, real implementation systems, and actionable confidence to lead their schools forward.
Ongoing Support
We serve as Matthew's extended marketing team, providing strategic consulting on business development, audience targeting, and content positioning. Our design support includes creating polished visual assets for his thought leadership content—video thumbnails that drive engagement, professionally formatted white papers that establish authority, and workbook covers that enhance his training materials.