10 Reasons Your Small Business Website Design Isn't Working (And How to Fix It)
Is your website a digital paperweight? Discover the 10 common mistakes killing your conversions and learn how to fix your small business web design today.
Stop Trying to Serve Everyone (It's the Blandest Possible Strategy)
The biggest mistake founders make isn't choosing the wrong audience — it's refusing to choose one at all. Here's why getting specific about who you serve is the smartest brand strategy you'll ever make.
Your Personal Story Doesn't Support Your Marketing. It IS Your Marketing.
Your personal story isn't just background — it's your brand's sharpest competitive edge. Here's how to turn lived experience into messaging that makes your ideal audience feel like you were built for them.
Cari Kaufman: The Skills and Self-Care Secrets Behind Her Entrepreneurial Success
Meet our fearless leader, Cari Kaufman, featured on @BoldJourney! She dives into her entrepreneurial path, sharing the importance of self-care for every hustling entrepreneur and reveals the three game-changing skills that help her thrive.
Curious to learn more about balancing business and self? Check out the full story!
#BoldJourney #BrandBoss #EntrepreneurLife #SelfCareForSuccess #FearlessLeader #BreakingTheMold
When Your Developer Gets Too Fancy: The Hidden Cost of Hard-Coded Websites
We often encounter websites that are difficult to update due to hard-coded elements, making even simple changes costly and time-consuming. Developers sometimes choose these “fancy” solutions without considering the long-term needs of the client.
Digital Marketing: The Beast You Can Ride to Glory (or Go Down in Flames)
First off, digital marketing isn’t a magic spell. It's a combination of strategy, creativity, and analytics. Here are just of few things you’ll need to crack the code.
How I broke StoryBrand (well, for me anyway)
The StoryBrand messaging framework has many benefits, but on its own, it isn’t enough to stand out online. Dive into why your unique brand voice trumps templated messaging and the need for tailored execution strategies.
Winging it is for birds, not brands.
A deliberate marketing strategy isn't an option. It's a business life raft. Spoiler: Winging it is for the birds, not brands.
Squarespace vs WordPress?: Pros and Cons
Unsure whether to choose Squarespace or WordPress for your small business website? This blog explores the pros and cons of each platform and offers custom development services. Learn more!
A New Website Costs What?!
In this guide tailored for coaches and consultants, we break down the factors contributing to overall costs and provide insights into key considerations for website development.
How to Know Your Audience: Brand Strategy & Messaging Tips
Explore how a clear brand message, rooted in the StoryBrand Framework, can be the golden ticket to success. Learn why understanding your target market's needs, desires, and quirks is key, and discover the synergy between brand copy and visual identity that captivates your ideal clients.