Brooke Hardie
Brooke Hardie is a Texas attorney who’s been translating legal chaos into clarity for over 25 years. She is host of the Life is Legal podcast which helps people learn how to legally adult without losing their minds.
The Objective
To establish and grow Brooke’s brand presence by developing a comprehensive visual identity and managing ongoing content across multiple platforms.
Scope of Work
Brand Development
Web Design & Development
Content Writing
Podcast Launch Support
Podcast Management
Social Media Management
Ongoing Content Creation
Brand Development
We created a comprehensive brand identity delivered through a detailed brand handbook including core values, target audience personas, messaging framework, custom signature logo, color palette, typography system, and photography direction. The brand positioning centers on making legal knowledge accessible and empowering for everyday people.
Web Design & Development
Built on Squarespace with seamless YouTube and Redcircle integrations for podcast streaming. The design reflects her approachable yet professional brand voice. We wrote all website copy and manage a weekly blog that reinforces her authority and provides ongoing value to her audience.
Podcast Launch & Ongoing Support
We launched "Life is Legal" from concept to production, creating the cover artwork, conducting keyword and audience analysis to guide content strategy. Our ongoing management includes video editing, show notes, episode descriptions, custom thumbnails, uploading, and promotional campaigns to grow listenership.
90-Day Stats
95K
YT Channel views
1,307
Podcast Downloads
369
YT Subscribers
1.4K
Hours Watched
Social Media Management
We built her Instagram presence from scratch, creating educational content like "Legal Word of the Week," lifestyle photography, and engaging Reels that translate complex legal topics into digestible content. Through consistent posting and strategic engagement, we've driven steady month-over-month growth.
