M. Palmer Consulting
M. Palmer Consulting is an Arkansas-based nonprofit consulting specializing in grant writing, fundraising strategy, and staff and board development.
The Objective
To build M. Palmer Consulting's brand from the ground up — establishing a cohesive visual identity, clear messaging, and a strong digital presence to position them for growth.
Scope of Work
Logo & Brand Design
Web Design & Development
SEO
Logo & Brand Design
We developed a full logo suite for M. Palmer Consulting, including a signature wordmark, an abbreviated MPC mark, a circular badge logo, and a standalone monogram. The brand strikes a balance between approachable and professional, reflecting the personal, relationship-driven nature of their consulting work.
Internal & Marketing Messaging
We crafted both the internal brand voice and the client-facing marketing messaging that drives the entire website and brand experience. From the bold "Goodbye, Crisis Mode. Hello, Sustainable Growth." positioning to the conversational, no-fluff tone throughout, every word was written to connect with nonprofit leaders and speak directly to their pain points.
Website Design, Copywriting & Development
The website serves as the central hub for M. Palmer Consulting's business — clearly communicating their services, process, and mission to nonprofit organizations nationwide. Built on Squarespace, the site features a clean, structured layout with dedicated service pages, a defined client process, testimonials, and a seamless path to booking a consultation.
SEO Strategy
We built out a full SEO strategy to ensure M. Palmer Consulting could be found by the right people at the right time. From metadata and page titles to keyword-driven copy, the site was optimized to attract nonprofit leaders searching for consulting support across Arkansas and beyond.