Digital Marketing: The Beast You Can Ride to Glory (or Go Down in Flames)
First off, digital marketing isn’t a magic spell. It's a combination of strategy, creativity, and analytics. Here are just of few things you’ll need to crack the code.
How I broke StoryBrand (well, for me anyway)
The StoryBrand messaging framework has many benefits, but on its own, it isn’t enough to stand out online. Dive into why your unique brand voice trumps templated messaging and the need for tailored execution strategies.
“Who you talkin' to?”: Know Your Audience, You Sexy Beast
Explore how a clear brand message, rooted in the StoryBrand Framework, can be the golden ticket to success. Learn why understanding your target market's needs, desires, and quirks is key, and discover the synergy between brand copy and visual identity that captivates your ideal clients.