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Storyteller Wordsmith 2023
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Storyteller Wordsmith 2023
How We Work
Newsletter
Blog
Let's Do Some Cool Sh!t
How We Work
Newsletter
Blog
Let's Do Some Cool Sh!t
The Ultimate Podcast Launch Checklist: Everything You Need to Succeed
Podcasting, Content Marketing, Brand Strategy, Marketing for Small Business Cari Kaufman 3/25/26 Podcasting, Content Marketing, Brand Strategy, Marketing for Small Business Cari Kaufman 3/25/26

The Ultimate Podcast Launch Checklist: Everything You Need to Succeed

Stop recording into the void. Use this strategic podcast launch checklist to define your niche, secure your tech, and launch a show that actually grows your business.

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Why Keywords Aren’t Enough: Using Audience Affinity to Build a Website That Actually Sells
Content Marketing, Marketing for Small Business, Marketing Strategy, Keyword Research, Audience Affinity Research Cari Kaufman 3/2/26 Content Marketing, Marketing for Small Business, Marketing Strategy, Keyword Research, Audience Affinity Research Cari Kaufman 3/2/26

Why Keywords Aren’t Enough: Using Audience Affinity to Build a Website That Actually Sells

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Stop Trying to Serve Everyone (It's the Blandest Possible Strategy)
Branding, Content Marketing, Niche Marketing, Audience Cari Kaufman 2/27/25 Branding, Content Marketing, Niche Marketing, Audience Cari Kaufman 2/27/25

Stop Trying to Serve Everyone (It's the Blandest Possible Strategy)

The biggest mistake founders make isn't choosing the wrong audience — it's refusing to choose one at all. Here's why getting specific about who you serve is the smartest brand strategy you'll ever make.

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Why Small Businesses Need Campaign-Based Marketing in 2025
Digital Marketing Strategy, Campaign-based Marketing, Content Marketing, Marketing for Small Business Cari Kaufman 12/15/24 Digital Marketing Strategy, Campaign-based Marketing, Content Marketing, Marketing for Small Business Cari Kaufman 12/15/24

Why Small Businesses Need Campaign-Based Marketing in 2025

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