https://www.storytellerwordsmith.com/blog daily 0.75 2026-10-15 https://www.storytellerwordsmith.com/blog/what-kind-of-cryptid-is-your-brand-and-what-to-do-about-it monthly 0.5 2026-10-16 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/63e1a4e9-10e8-4617-85a0-e6d1cf13687c/Cryptid+Sighting+NO.+1.png Blog - What Kind of Cryptid Is Your Brand? (And What To Do About It) - A field guide for business owners whose marketing exists somewhere between "definitely real" and "we have grainy footage." https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1a395634-1d19-4c07-861e-1113baffbbca/2.png Blog - What Kind of Cryptid Is Your Brand? (And What To Do About It) - "We exist… we swear." Everyone's heard of you. A few people swear by you. But if you asked five of your own clients to describe what you do right now, you'd get five different answers — and none of them would be quite right. You give a different answer every time someone asks what you do. Not because you're lying. Because you genuinely haven't found the version that lands yet. The audience shifts, the pitch shifts, the hope shifts — and somehow it still doesn't click. You don't have a visibility problem. You have a clarity problem. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/e76853d1-2080-4514-b5cc-c6efd43957e0/3.png Blog - What Kind of Cryptid Is Your Brand? (And What To Do About It) - "We're deep… but hidden." You know things. Deep, earned, substantial things. The kind of expertise that took years to build and would take years to fully explain. Which is sort of the problem. You're not hiding. You're not faking it. The depth is completely real — it's just underwater, and most people aren't bringing scuba gear to your website. So they read your bio, nod thoughtfully, say "that's so interesting," and then go hire the person who said it in one sentence. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/e061e194-4b81-4aab-b9b0-d63e8929000f/4.png Blog - What Kind of Cryptid Is Your Brand? (And What To Do About It) - "We look like everyone else." You land on a competitor's website. Your stomach drops. Not because they're better. Not because they're cheaper. Because it looks almost exactly like yours. Same words. Same tone. Same "we help [people] achieve [result] through [our proven process]." Different logo. That's it. You're a Doppelgänger brand. Polished. Professional. Completely, aggressively inoffensive. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/4d23d88e-e1b0-43f8-ac9e-0f259cec4d2f/5.png Blog - What Kind of Cryptid Is Your Brand? (And What To Do About It) - "Something is draining the life out of this business." Let me describe your week. You posted something. You sent an email. You tried the thing someone in a Facebook group said was totally working for them. You updated your bio again. You made a video, hated it, posted it anyway. You started a newsletter. You paused the newsletter. And you are exhausted. And nothing is moving. You're a Chupacabra brand. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/a3603d4a-0caa-4007-92f0-c316c85de942/6.png Blog - What Kind of Cryptid Is Your Brand? (And What To Do About It) - "We used to show up… now we don't." You used to be consistent. Like, actually consistent. Showing up, creating things, building momentum. People were noticing. It felt like something was starting to work. And then the business got busy. Or life happened. Or you just ran completely out of steam. And the marketing stopped. Not forever. Just temporarily. Except temporarily turned into a while. You're a Ghost brand. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/88fe0945-23db-4259-81aa-238423c974d7/7.png Blog - What Kind of Cryptid Is Your Brand? (And What To Do About It) - "We're reinventing everything." Something changed. A pivot. A rebrand. A moment where you finally got clear on what you actually want to be doing and who you want to do it for. The direction feels right. Better than right — it feels true. And then you look at your website and feel a very specific kind of dread. You're a Phoenix brand. https://www.storytellerwordsmith.com/blog/personal-story-as-niche-marketing monthly 0.5 2026-04-03 https://www.storytellerwordsmith.com/blog/brand-strategy-changes-selling-forever monthly 0.5 2026-03-31 https://www.storytellerwordsmith.com/blog/ultimate-podcast-launch-checklist monthly 0.5 2026-03-26 https://www.storytellerwordsmith.com/blog/10-reasons-your-small-business-website-isnt-working monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/fcb4ef12-f1cb-473f-bd73-a4a367c8d83c/10+reasons+your+small+business+design+isnt+working.webp Blog - 10 Reasons Your Small Business Website Design Isn't Working (And How to Fix It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/b4079e8b-8da8-4e98-90b4-e84024d76196/storytellerwordsmith_branding_shoot--7.jpg Blog - 10 Reasons Your Small Business Website Design Isn't Working (And How to Fix It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/5c1833d1-b8c2-4520-b30e-328ae3ffbf38/Your+website+is+a+scavenger+hunt.webp Blog - 10 Reasons Your Small Business Website Design Isn't Working (And How to Fix It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/f42caa9e-2ac4-4318-a58f-e745728b38f8/storytellerwordsmith_branding_shoot--12.jpg Blog - 10 Reasons Your Small Business Website Design Isn't Working (And How to Fix It) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.storytellerwordsmith.com/blog/beyond-the-search-bar-audience-affinity monthly 0.5 2026-03-10 https://www.storytellerwordsmith.com/blog/keywords-vs-audience-affinity monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/e91be641-e379-47e1-81b1-17c2519f9149/Why+Keywords+arent+enough Blog - Why Keywords Aren’t Enough: Using Audience Affinity to Build a Website That Actually Sells - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1ed2677a-e1cc-44f5-800f-621d3a5e7aa9/podcast+strategy Blog - Why Keywords Aren’t Enough: Using Audience Affinity to Build a Website That Actually Sells - Make it stand out Podcasting isn't just about recording audio; it's about extending your brand's narrative voice. Whether we're brainstorming your next guest interview or mapping out your 90-day content plan, we help you turn 'ideas' into a loyal following. See how we handle the podcasting heavy lifting for you → https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/2bf977d1-77aa-4a73-9f5c-a7ef365c6746/KBsdSRLKqqB.webp Blog - Why Keywords Aren’t Enough: Using Audience Affinity to Build a Website That Actually Sells - Make it stand out Ever feel stuck in the 'sketch' phase of your business? We’re experts at turning those rough wireframes into a living, breathing brand narrative that actually resonates with your audience. At our Launch Bootcamp, we do the heavy lifting to move you from the blank page to a live 5-page website in just one weekend. Let’s get you unstuck and into action →" https://www.storytellerwordsmith.com/blog/how-one-story-can-change-your-business-meet-cari-kaufman monthly 0.5 2025-04-12 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/5f03cd62-21c9-40f2-b021-df1bd19a2be0/cari+cmo.png Blog - How One Story Can Change Your Business: Meet Cari Kaufman - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.storytellerwordsmith.com/blog/why-reclaim-ai-is-a-game-changer-for-entrepreneurs-insights-from-cari-kaufman monthly 0.5 2025-04-29 https://www.storytellerwordsmith.com/blog/niching-isnt-limiting-its-liberating monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/57643d79-ca7c-4c69-948c-b3aa73bf822f/storytellerwordsmith_branding_shoot--20.jpg Blog - Stop Trying to Serve Everyone (It's the Blandest Possible Strategy) - Make it stand out Cari Kaufman and Alex Andrews of Storyteller Wordsmith in conversation on opposite sides of a column — because real connection happens when you're talking to someone, not at everyone https://www.storytellerwordsmith.com/blog/crafting-brand-stories-from-personal-experience-a-game-changer-for-niche-marketing monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/3cd73486-6cfe-4373-900f-8d3245877394/storytellerwordsmith_branding_shoot--16.jpg Blog - Your Personal Story Doesn't Support Your Marketing. It IS Your Marketing. - Make it stand out Your brand story is already in there, it just needs to come out. https://www.storytellerwordsmith.com/blog/meet-cari-kaufman-entrepreneurial-skills-self-care monthly 0.5 2025-01-01 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451830521-TJ6W7NFKE7WGHB67SIFG/Lisa+Haukom-240_websize.jpg Blog - Cari Kaufman: The Skills and Self-Care Secrets Behind Her Entrepreneurial Success Meet Cari Kaufman, the dynamic force behind Storyteller Wordsmith Marketing, whose entrepreneurial journey is a testament to resilience, self-care, and strategic skill development. In her recent feature on Bold Journey, Cari shares insights into her path and the pivotal practices that have propelled her success. https://www.storytellerwordsmith.com/blog/how-to-plan-your-business-boot-camp monthly 0.5 2026-03-03 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1735771775100-KN7NDO4Y3Z055S6Z8FGK/unsplash-image-T1L9Q5g7eIQ.jpg Blog - How a Launch Boot Camp Can Get You Out of Vapor Lock and Into Action Ever feel like your business is stuck in a rut? Like, no matter how much you plan or brainstorm, you’re just spinning your wheels? https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/4dc6803c-e163-46dc-8f7a-4055f59d4bd9/batcave.gif Blog - How a Launch Boot Camp Can Get You Out of Vapor Lock and Into Action Every quarter, Alex and I pack our bags, grab an AirBnB (sometimes just in town), and lock ourselves away in what we lovingly call our “business bat cave.” It’s not fancy. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/c19270ff-8838-403d-a0f2-9089e0daede9/next-level.gif Blog - How a Launch Boot Camp Can Get You Out of Vapor Lock and Into Action - Want a Shortcut? Look, we get it. DIY-ing a retreat is a lot of work. That’s why we created the Launch Bootcamp. Instead of you finding the AirBnB and setting the agenda, you join us for 3 intensive days where we build your brand, your site, and your content plan together. https://www.storytellerwordsmith.com/blog/small-business-campaign-marketing-2025 monthly 0.5 2025-01-01 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/3c7adad8-df89-4a06-b792-dd2687bf97fb/navigating-dense-jungle-stockcake.jpg Blog - Why Small Businesses Need Campaign-Based Marketing in 2025 The marketing world is a jungle, and if you're running a small business, you're not just on a walk in the park—you're running with the lions in 2025. So, why should you give a damn about campaign-based marketing? Because it's not just the future; it's your ticket to kicking ass and taking names in the digital arena. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/bdef2951-3039-4ea1-b6fb-532edd147234/data+new+bff.jpeg Blog - Why Small Businesses Need Campaign-Based Marketing in 2025 Dive deep into the data and really get what makes your audience engage. Likes, shares, comments? Check. Which channels are your superhighways of reach? Got it. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/b5a1a16f-188d-4d6e-a740-6681f6cde420/archer-brave.gif Blog - Why Small Businesses Need Campaign-Based Marketing in 2025 Campaign-based marketing aligns perfectly with the specific goals of small businesses. Whether you're looking to: https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/70260ca8-d6d7-4da4-93ad-404f33bfa044/bow.gif Blog - Why Small Businesses Need Campaign-Based Marketing in 2025 - Wrapping It Up With a Bow https://www.storytellerwordsmith.com/blog/the-cost-of-fancy-development-when-your-website-becomes-uneditable monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1773605874601-TFGCVJ53PWKQTC4LLZXD/Arch+Motorcycle+website+hero_squarespace.png Blog - When Your Developer Gets Too Fancy: The Hidden Cost of Hard-Coded Websites - Arch Motorcycle's Squarespace website Keanu Reeves' premium bike brand using Squarespace for a cinematic, high-end presence https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1773605877006-4MVPAB82JSKTWJ9O415Q/Rodarte+website+hero_squarespace.png Blog - When Your Developer Gets Too Fancy: The Hidden Cost of Hard-Coded Websites - Rodarte's Squarespace website a luxury fashion brand running full e-commerce on the platform https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1773607302792-8BRL7VHTUYI7T31X6LH2/49ers+Foundation_Squarespace.png Blog - When Your Developer Gets Too Fancy: The Hidden Cost of Hard-Coded Websites - San Francisco 49ers Foundation's Squarespace site showing the platform's range beyond small business use https://www.storytellerwordsmith.com/blog/digital-marketing-the-beast-you-can-ride-to-glory-or-go-down-in-flames monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/b9ccb09d-3360-4df2-939b-51102b562021/field+of+dreams.gif Blog - Digital Marketing: The Beast You Can Ride to Glory (or Go Down in Flames) - LIES! ALL LIES! https://www.storytellerwordsmith.com/blog/authentic-brand-voice-vs-corporate-jargon monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/4f530569-1cc0-428b-9715-46731e2440ff/yawning+image.jpg Blog - Why Sounding Like a Corporate Robot Will Put Your Audience to Sleep (And Kill Your Sales) Spoiler alert: It’s a one-way ticket to Yawnsville, population: your audience. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/abe2b0dd-7d47-4fbc-b145-541e58884365/Gravestone_RIP+Corporate+Speak Blog - Why Sounding Like a Corporate Robot Will Put Your Audience to Sleep (And Kill Your Sales) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/8c508b38-1e64-4491-beac-0a3c15e0a08d/burned+meme.jpg Blog - Why Sounding Like a Corporate Robot Will Put Your Audience to Sleep (And Kill Your Sales) With a snarky, witty, and brutally honest voice, Wendy’s started roasting anyone and everyone, including other fast-food chains. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/9d8b8c2f-3d1f-4ecc-9d1f-ab8196863315/dove+real+beauty.png Blog - Why Sounding Like a Corporate Robot Will Put Your Audience to Sleep (And Kill Your Sales) By showcasing real people with real bodies, Dove struck a chord worldwide. No more airbrushed, unattainable standards; they celebrated beauty in all its forms. https://www.storytellerwordsmith.com/blog/breaking-storybrand-your-message-is-not-your-brand-voice monthly 0.5 2024-05-02 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/6bb4dab7-c357-4d2b-ab0f-372845575464/Screenshot+2024-03-28+132906.png Blog - How I broke StoryBrand (well, for me anyway) It shifts your focus from rattling off features and benefits like a glitchy robot to illuminating the problems you solve as a part of a greater hero’s journey. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/6ecd36b9-4d4a-4653-922b-35ac9f089df6/silver-bullets.webp.png Blog - How I broke StoryBrand (well, for me anyway) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/d4386cd5-2fd8-4e9c-b320-2fcb760d35de/lost+gif.gif Blog - How I broke StoryBrand (well, for me anyway) Without a clear game plan, you might as well be planning a road trip without a map or GPS. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/60e91e14-cdd3-4b2d-afac-0f1f71b629ee/golden+nugget.png Blog - How I broke StoryBrand (well, for me anyway) - Great marketing goes beyond clarifying your message. Great marketing goes beyond clarifying your message. It helps you to find, extend, and amplify your brand voice until it's as unmistakable as a foghorn in the dead silence. Let your brand don its big-boy pants and speak with an authority that turns heads. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/ad07726d-9e3d-4162-a728-a0eab9ed81c9/its-not-you-its-me-pinocchio.gif Blog - How I broke StoryBrand (well, for me anyway) - I’m not breaking up with StoryBrand, but I’m definitely open to seeing other frameworks. https://www.storytellerwordsmith.com/blog/marketing-strategy monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/6cc3c2b8-a028-4cf5-9795-19f4efb8e9e5/hell+naw.gif Blog - Winging it is for birds, not brands. - Here at Storyteller Wordsmith, we're not about to serve you some half-baked, lukewarm marketing scheme. Oh, hell no! We start with strategy, NOT products. Why? Because winging it is for seagulls fighting over a bag of chips, not for brands seeking to make a splash. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/bb2909f5-7e78-45ee-a7e4-39d14b7c12b5/giphy.gif Blog - Winging it is for birds, not brands. https://www.storytellerwordsmith.com/blog/squarespace-vs-wordpress-pros-cons monthly 0.5 2026-03-15 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/dbaf56b1-6e3f-4746-8905-074a8af39dc2/cat+and+laser+pointer.gif Blog - Squarespace vs WordPress?: Pros and Cons - Will you choose Squarespace with its streamlined processes or WordPress with its more extensive customization options? Or will you go with some other builder altogether? Vapor lock has you switching between tabs like a cat chasing a laser pointer. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/c23bcb8e-79ce-4e16-b496-19e94aed80d1/hair+flip.gif Blog - Squarespace vs WordPress?: Pros and Cons (We also offer custom WordPress development if that’s your schtick because we’re cool like that.) https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/ade8283a-255a-446d-97a8-05a8a098ab08/pedro-pascal-mario.gif Blog - Squarespace vs WordPress?: Pros and Cons - Still not sure which platform is right for you? That's what we're here for. We build beautiful, conversion-focused websites on both Squarespace and WordPress — and we'll tell you honestly which one fits your business best. Let's talk. Let’s goooo! https://www.storytellerwordsmith.com/blog/rest-reflect-slay monthly 0.5 2024-02-28 https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451653170-XOU3PLHELWE553ZFUCUC/Screenshot+2024-02-08+220717.png Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business Oh, and Disney food…that’s the ultimate fuel for creativity. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451813173-XZQ9O7FKABGUBJWZ7SZQ/20230918_091413.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451811490-IKAF90DWRHQJDSVFXILZ/palm+palace+2.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451823331-6MV2ZUTDKVB7NAMNA6BT/Lisa+Haukom-352_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451812510-5V39W81XE5GV4XNFSNQY/palm+palace.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451832074-Q6RYGU25RUMJBFXHZVEB/Lisa+Haukom-55_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451832469-Y2BU5UJ9UNWQX2ALMJ00/Lisa+Haukom-266_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451836608-JO0LILD2ARRX0OG0KZBH/Lisa+Haukom-265_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451837117-X7CHTHX8GQ8FS24GRD0Z/Lisa+Haukom-235_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707451837745-ZTJOQORS00QAIC0YN62F/Lisa+Haukom-338_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707452033150-JVZMAEVDVSIZ01EF5GFZ/Lisa+Haukom-275_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707452034689-7I69KHXYCHQZWG1WGCB6/Lisa+Haukom-264_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707452035026-V72XL5QKA35UHU9KPGAR/Lisa+Haukom-104_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707452036599-08KDCQOYRDQXU5HDFQ79/Lisa+Haukom-253_websize.jpg Blog - Rest, Reflect, Slay: How A Strategic Planning Retreat Changed Our Business https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/1707452036846-3T5R70CG3LURPWAXFI5B/Lisa+Haukom-246_websize.jpg Blog - 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Animals. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/56c49435-da85-42c2-b63a-5b9e53a4d84d/the-proposal-chant.gif Blog - Why Your Brand is More Than a Logo: The Power of Brand Storytelling - iykyk ;) This is about more than a chant, though; it's a slogan that signifies everything they want. A community. A sense of belonging. 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Blog - How to Know Your Audience: Brand Strategy & Messaging Tips - Make it stand out Cutest husky puppy…like…ever. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/95e41476-95b1-4495-a209-6ac9a04b82cc/2.jpg Blog - How to Know Your Audience: Brand Strategy & Messaging Tips - So it goes something like this: Your customer, the ultimate badass protagonist (aka the Hero), faces a gnarly problem. Said hero embarks on an epic quest to conquer aforementioned gnarliness. Your company is the sage guide, the guiding force that'll lead them straight to success. Together, you overcome obstacles, slay dragons, and emerge victorious. https://images.squarespace-cdn.com/content/v1/655e93fbe0e8f7380464a0c1/66923653-56f2-466b-ac1d-c400fead858e/awkward+gift.jpg Blog - How to Know Your Audience: Brand Strategy & Messaging Tips - Take Molly’s story, for example. Without seeing the brand's visual identity, it was impossible to decipher who the message was meant for. 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